This week has been turned upside down for me by a barrage of unforeseen circumstances, and forced me to re-imagine quite a bit of what I’ve been getting comfortable with. So right now I’m just going with the flow and getting inspired by some innovative things going on globally. A clever ad, a dreamy installation, a witty project. There’s a lot out there, and you stumble upon it all quite by accident. So enjoy the accidents; they probably lead somewhere, eventually. One of the things I’ve found interesting is a new enigma of an app (or a site? social media? not quite sure yet) called Wander*. It doesn’t really explain what it is, but prompts you to sign up before someone snatches up your username (naturally I’m quite susceptible to this kind of pressure). It asks you a question, but you’re not sure what happens with your answer or why you’re answering in the first place. It’s a pretty cool concept or a weird trust exercise. Either way, I’m pretty down.
Karen Richter/ Mepmphis School
Bubblegum installation / Merijn Hos & Renée Reijnders
40 years of marketing