I never ever do posts about kids–mainly since I never really understand what all the hype is about (except Kids with Swag–I get that). But this is a special case, because this is just brilliant marketing and a whole lot of French swag: it’s a company called Very French Gangsters, and their demographic is sadly young for my purposes. With some unreal shots of their products on some very swanky kids (think the J. Crew tots starring in a mugshot), they remind me of Warby Parker in their witty approach to specs. Check ’em out–you know they’re not bribing me because I couldn’t fit into a pair if I wanted to (I kind of do).